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Wendy’s Hires P&G VP as CMO

Craig Bahner moves from hair care to the burger business.

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By: TOM BRANNA

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The Wendy’s Company has hired Craig S. Bahner, a 20-year veteran of Procter & Gamble, as its chief marketing officer and a member of its executive leadership team, effective April 2. Throughout a 20-year career at The Procter & Gamble Company, Bahner helped drive growth for some of the most important and competitive businesses in the portfolio of the global retail leader. Most recently, he served as VP, North America Retail Hair. Bahner’s background with P&G also includes s...

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